Fix your foundation first
Local SEO starts with consistent name, address and phone details. Use the same spelling, phone format and address style across your website, directory profile, map listing and social pages.
Choose the most accurate primary category, then support it with service descriptions, city pages and real photos. Search engines and customers both need clear evidence of what you do and where you serve.
Build pages around real services
Create useful pages for your core services instead of one generic page. A dental clinic can have pages for braces, cleaning, implants and emergency dental care. A contractor can separate renovation, waterproofing, painting and electrical work.
Each page should answer price factors, service area, process, proof, common questions and booking steps. Thin pages created only for keywords rarely help users.
Earn reviews steadily
Ask customers for honest reviews soon after successful service. Make it easy by sending the correct review link, but never offer rewards for positive ratings.
Respond to reviews with specifics. A useful reply shows future customers that the business is active, accountable and paying attention.
